National Account Manager

As a dynamic and strategic National Account Manager at Rocket Farms, you'll be at the forefront of our mission to grow a brighter future.  With over 70 years of rich history in the horticulture industry, our journey has been guided by a dedication to innovation, quality, and exceptional customer experiences. Our commitment to cultivating the industry’s highest quality blooming and unique indoor plants, potted culinary herbs, and fresh produce is unmatched. With decades of experience, we've honed our craft, blending time-honored farming practices with innovative techniques to nurture plants that stand apart.

You’ll oversee, nurture, and expand key accounts while identifying fresh opportunities across new business segments. This role requires a balanced focus on strategic planning, customer relationship management, and operational execution to meet ambitious sales and revenue goals. The successful candidate will conduct in-depth business reviews, collaborate with cross-functional teams to ensure exceptional service delivery, and represent the company at industry events and trade shows. A proactive attitude, strong desire to learn, and adaptability are essential to thrive in this role.

Essential Functions (Duties and Responsibilities)

• Strategic Partnership & Sales Leadership
  • Collaborate with the SVP of Sales and Marketing to define and achieve strategic sales and profitability targets within assigned and prospective customer bases, market segments, and regions
• Business Development
  • Identify and pursue new business opportunities both within existing accounts and by engaging potential new clients.
  • Develop and deliver compelling, tailored presentations to current and prospective customers
• Performance Analysis & Execution
  • Analyze sales performance data to design targeted programs that drive monthly, quarterly, and annual revenue objectives
  • Manage the full sales account lifecycle, from order entry and product allocation to logistics coordination and delivery confirmation
• Market Insight & Competitive Analysis
  • Monitor market trends, competitive pricing, product innovations, and customer strategies to inform sales tactics and ensure sustained growth
• Cross-Functional Collaboration
  • Partner with the Customer Support team and other internal departments to create a seamless and exceptional customer experience
• Industry Representation
  • Represent Rocket Farms Inc. at trade shows, industry events, and customer meetings, strengthening existing relationships and forging new ones
• Additional Responsibilities
  • Perform other duties as assigned to support business objectives

Business Travel Requirement

• This role requires approximately 20-25% travel

Job Requirements Qualifications (Knowledge, Skills, and Experience)

• B.S. or B.A. in Business or a related field preferred but not required
• 5+ years of sales and account management experience in consumer goods or the grocery industry; strong preference for floral, produce, or perishable category experience
• Proven track record in driving sales growth and achieving revenue targets
• A strong drive to learn, adapt, and grow within a dynamic business environment
• Ability to manage multiple projects simultaneously and work collaboratively across diverse teams
• Advanced proficiency in MS Office (Outlook, Excel, PowerPoint, Word, etc.)
• Experience using CRM, EDI, syndicated scan/category management data, and other sales management tools
• ERP system experience (NAV preferred).

*Range: $100,000. - $145,000. The compensation range for this role is determined by factors such as location and required skills. The salary range provided reflects the lowest to highest amount we reasonably anticipate paying for this position at the time of posting. Compensation is influenced by labor market conditions and various factors, including but not limited to: the prevailing minimum wage in the area, relevant education, certifications, experience, skills, seniority, geographic location, travel requirements, sales or revenue targets, and business needs. It is not typical for a new hire to be offered the highest end of the salary range. Pay decisions are made based on the unique circumstances of each candidate and position. In addition to competitive compensation, we offer a comprehensive benefits package, including paid time off, medical, dental, and vision insurance, a 401(k) plan, and other benefits to eligible employees.

Physical Requirements 
While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and or move up to 25 pounds. Specific vision abilities by this job include close distance and color vision.

*This position description does not promise or imply that the functions listed in the Position Summary are the only duties to be performed or that the position may not change or be eliminated. Employees interested in learning more about the essential duties and responsibilities of this position should complete the Position Interest Form and submit it to the Human Resources Department.