Industry Perspectives

Business, marketing, sales, and leadership insights from produce industry executives and thought leaders.

Featured voices. Timely ideas. Practical perspectives from across the produce industry.

Julie Marcik

President

Produce industry executive recruiting leader.

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Karen Caplan

Executive Coach & Business Consultant

Produce industry trailblazer and leadership voice.

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Featured Voices

Featured Perspectives

The Gratitude Supply Chain: How Appreciation Fuels the Journey from Field to Fork

Just as a cold chain protects freshness, a gratitude chain protects people. Julie Marcik makes the case that recognition isn't a seasonal gesture — it's a business strategy with measurable impact from the field all the way to the fork.

Showing Some Love for Produce: Attracting Fresh Talent

The produce industry is at a crossroads, with experienced professionals nearing retirement and a growing need to attract fresh talent. Companies are rethinking how they present career paths, work environments, and development opportunities to align with what younger professionals value. From meaningful impact and global connections to tech-forward careers and recession-resilient work, our industry has a compelling story to tell. Here are seven key points to highlight when engaging the next generation of talent.

What’s your Superpower?

What is your superpower? Everyone has one, but most people have never stopped to think about it. Karen Caplan shares how discovering her own superpower transformed her career, and offers practical steps to help you uncover yours. When your profession aligns with your natural strengths, success feels effortless. When it doesn't, everything feels like a struggle. Learn how to identify what comes naturally to you and put it to work.

Career Advice

Showing Some Love for Produce: Attracting Fresh Talent

January 23, 2026

The Snack

Career Advice

Harvesting Balance: Rethinking Time Off in the Produce Industry

The next generation of produce talent expects work-life balance as a baseline, not a bonus. Julie Marcik offers a practical, data-driven framework for building time-off policies that keep operations running without burning out your best people.

December 4, 2025

The Snack

Career Advice

The Gratitude Supply Chain: How Appreciation Fuels the Journey from Field to Fork

November 5, 2025

The Snack

Sales & Marketing

A Leader's Guide to a Profitable Trade Show

In the produce industry, trade shows are where relationships become programs and handshakes become headway. Julie Marcik breaks down the preparation, floor presence, and follow-up discipline that separates a decisive win from a very expensive appearance.

October 28, 2025

The Snack

Career Advice

What’s your Superpower?

August 22, 2025

Karen Caplan

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Share Your Expertise with the Produce Industry

Are you a produce industry leader with insights on hiring, operations, sales, or leadership? Joe Produce is looking for experienced professionals to contribute articles and perspectives that help shape the future of our industry. Reach a targeted audience of produce executives, hiring managers, and career-minded professionals.

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