If you’re ready to combine your sales savvy with a role that offers freedom, flexibility, and lucrative earning potential all while making a meaningful impact this is the opportunity for you!
Great West Gourmet, a division of the well-established and highly respected Great West Produce, is looking for a dynamic and driven Outside Sales Representative to grow their San Francisco Wholesale Market business model. This opportunity is ideal for an experienced sales professional with a robust background in produce and an established book of business across Northern California, including the South Bay, East Bay, North Bay, the Peninsula, and Sacramento.
For over 60 years, Great West Produce has been rooted in excellence, driven by the dedication and hard work of the Villa family. Their legacy is built on meaningful connections and an unwavering commitment to delivering premium fruits and vegetables that stand out in quality. With a focus on market trends, product availability, and environmental sustainability, Great West ensures that its produce is fresh and responsibly sourced.
This is your chance to join a company with deep roots and a bold vision—one that has thrived for over six decades by delivering exceptional products, fostering authentic relationships, and staying ahead of industry trends. We’re looking for someone who doesn’t just sell produce but shares our commitment to sustainability, innovation, and excellence.
As a key team member, the Outside Sales Representative will manage and coordinate produce purchases and sales, develop “Direct Delivery” programs, and build relationships with suppliers and customers. This position provides the opportunity to collaborate with a passionate and knowledgeable team while driving business growth.
What the Ideal Candidate Brings:
- Experience: 5+ years of produce sales experience.
- Network: A strong Northern California book of business, including retail, food service, restaurants, commissaries, processors, and institutions.
- Skills: Exceptional communication, organizational abilities, and deep produce knowledge. Bilingual skills are a plus!
- Mindset: A focused, self-starter attitude with a results-driven approach to customer satisfaction.
- Flexibility: Adaptability to a flexible schedule and willingness to travel as needed.
Key Responsibilities of the Outside Sales Representative:
- Strategize and Analyze: Monitor independent market sales performance, identify variances from budget, and develop strategies to drive sales and improve results.
- Drive Customer Success: Develop and execute tailored promotional activities, innovative sales methods, and customized solutions to meet customer objectives.
- Collaborate and Communicate: Provide weekly updates to customers, ensuring transparency and alignment.
- Strengthen Relationships: Build and nurture connections with customers, suppliers, and key team members. Collaborate with Sales Managers and Procurement to enhance account performance.
- Master the Market: Stay informed about market conditions, price trends, and quality standards to recommend cost-saving measures and maximize efficiency.
- Optimize Logistics: Partner with the transportation team to coordinate deliveries, meet customer schedules, and identify backhaul opportunities.
- Innovate and Evolve: Evaluate customer requests for new products or services and recommend actionable steps to address their needs.
- Maintain Excellence: Ensure quality standards by conducting vendor visits, maintaining records, and managing product rejections for timely resolution.
- Plan Ahead: Work with Sales, Purchasing, and Transportation teams to forecast needs, schedule deliveries, and ensure consistent product availability.
This position offers a chance to take ownership of responsibilities, build strong relationships, and contribute to the success of a company with a legacy of excellence in the produce industry. If you’re excited to thrive in a dynamic and rewarding environment Great West Gourmet is eager to welcome you to the team!
Our company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law.
This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.
