CP was founded in 2008, as a partnership between Farm Fresh Direct and Wada Farms (two leading potato and onion grower/shippers). The driving motivation for establishing CP was to share resources and coordinate programs, in support of business and consumer insights in the retail channel. Sales and distribution for its principals have boomed, due to CP’s efforts.
Following 2008, CP expanded support beyond its principals’ business to drive insight-based sales, across a number of grower/shipper and commission clients; exclusively in the fresh foods industry.
CP’s core capabilities include: data integration and reporting via CP Conduit, technology solutions, analytical and business consulting services, consumer/market/retail/category research and go-to-market strategies.
The role of a Category Advisor for Walmart involves a blend of strategic planning, analysis, and collaboration to drive the performance of the Roots Desk. The Category Advisor works closely with the Walmart team and suppliers to optimize product assortment, placement, pricing, and promotions within their categories.
Supervisory Responsibilities:
- None
Duties/Responsibilities:
- Market Analysis and Insights: Category Advisors analyze market trends, consumer behavior, and sales data to identify opportunities for growth and improvement within their category. They provide insights and recommendations to Walmart on which products to prioritize, how to price them competitively, and how to respond to changing market conditions.
- Assortment Planning: They play a crucial role in selecting the right mix of products to meet consumer demand while also considering factors like profitability and supply chain efficiency. This involves working closely with suppliers to ensure that Walmart offers its customers a competitive and appealing product assortment.
- Space Management and Merchandising: Advising on the optimal placement and presentation of products in-store and online to maximize visibility and sales. This includes recommendations on planogram designs, shelf space allocation, and promotional displays.
- Promotional Strategies: Collaborating with Walmart's marketing and sales teams to develop effective promotional calendars and special offers that drive sales and customer engagement within their category.
- Supplier Collaboration: Understanding the supplier struggles and successes and ensuring these messages are brought to Walmart's attention. Understand the supply and advise Walmart accordingly to help alleviate any potential pitfalls.
- Innovation and Product Development: Providing analysis of new and emerging items and advising Walmart on where and how these items can be most successful.
Education, Skills & Abilities:
- Bachelor's degree in Business Administration, Data Science, Marketing, or a related field or equivalent experience
- 5+ years of work within the Walmart category advisor program
- Perishables industry experience preferred
- Potato, onion, and/or sweet potato experience preferred
