Director of Food Service, Washington Division

Pacific Coast Fresh Company has led the Pacific Northwest food scene since 1977. What started as a family-run produce operation is now one of the region’s top independent food distributors, delivering everything from farm-fresh produce to dairy, proteins, and specialty goods.

We’re not just in the food business, we are a company of partnerships, innovation, and community. And we’re looking for a bold, strategic leader to help write our next chapter.

Job Description:
Director of Food Service, Washington Division

Lead. Coach. Drive Growth.

Our company is a well-established leader in the fresh produce industry, known for delivering high-quality fresh products with a robust supply chain. We have a track record of efficiency, reliability, and innovation, and a strong employee culture based on collaboration and mutual respect. We are expanding our market reach and seeking a hands-on Sales Director to grow and take our food service business to the next level.

The Role:

As Director of Food Service, you won’t just be overseeing the team—you’ll be in the office and the field, actively engaging with sales professionals, strategizing with leadership, and ensuring the team is motivated and performing at a high level.

This role is perfect for someone who thrives in a fast-paced, high-energy environment and enjoys working directly with their team to aggressively cultivate and develop new business, drive revenue, build customer relationships, and create a results-driven culture.

Key Responsibilities:

• Be an active, hands-on leader, engaging directly with the sales team daily.
• Recruit and train additional sales professionals for your team.
• Establish and implement sales processes using our CRM platform to improve efficiency and track progress.
• Work closely with customers to understand their needs and develop solutions that drive long-term partnerships.
• Provide real-time coaching and feedback to the sales team to enhance performance.
• Drive sales performance, analyze data, and adjust strategies to ensure continued growth.
• Collaborate with leadership to align sales initiatives with overall company goals.
• Assist with key account management and support major negotiations when needed.

Qualifications & Experience:

• A sales leader who enjoys working directly with the team, rather than managing from afar.
• 5+ years of experience in direct sales to food service establishments.
• A vast knowledge of the fresh produce industry.
• Experience in driving sales growth in a fast-paced, competitive industry.
• Passionate about mentoring and developing talent.
• Skilled in customer relationship management and strategic sales execution.
• Data-driven with the ability to adjust sales strategies based on performance metrics.
• Able to foster collaboration between sales, supply chain, and marketing teams.

Why Join Our Team?

• Lead by Example – Be in the office daily, with an upbeat, positive attitude, and work alongside your team to set sales excellence standards.
• Make a Direct Impact – Drive revenue growth and implement strategies that shape the company’s success.
• Develop a Winning Team – Coach and develop sales professionals to perform at their best.
• Collaborate Across Departments – Work closely with supply chain and marketing to align sales efforts with product availability and brand strategy.
• Grow with the Company—Join a business expanding its footprint and offering strong career advancement opportunities.

Take the Next Step

If you’re a hands-on leader who loves being in the action, coaching sales teams, and driving results, this role offers the perfect opportunity to make a meaningful impact. Step into a growing company where your leadership will shape the future of sales and set the foundation for continued success.

Ready to lead from the front? Let’s talk.

Pacific Coast Fresh Company is proud to be an Equal Opportunity and Affirmative Action Employer and, as such, considers individuals for employment according to their abilities and performance.  Employment decisions are made without regard to race, age, religion, color, sex, national origin, physical or mental disability, marital or veteran status, sexual orientation, gender identity, gender expression, citizenship and immigration status, genetic information, or any other classification protected by law.

Pacific Coast Fresh Company participates in the E-Verify Electronic Employment Verification Program. To ensure that we continue to maintain a safe work environment, all employees must pass a pre-employment drug screen and background check prior to beginning work.