This isn’t just a job; it’s an opportunity to be part of a dynamic team to help transform an industry. If you have a passion for marketing in different cultures, a love for food, a healthy outlook, and thrive in a dynamic workplace, this opportunity is for you!
Located in Folsom, California, The California Walnut Board is a leading organization dedicated to promoting the exceptional quality and versatility of California walnuts. Their mission is simple: making consumers crave walnuts. They work tirelessly to increase consumer demand for walnuts, both domestically and internationally. Through their comprehensive marketing programs, they showcase walnuts as the ideal choice for cooking, baking, snacking, and food manufacturing. Their focus on production, post-harvest, health research, and export marketing ensures that their growers' hard work is rewarded with increased sales and market recognition.
As a Marketing Manager - Domestic for the California Walnut Board, you will be instrumental in driving US sales and building brand awareness for California-grown walnuts. This role is ideal for a well-rounded marketing professional who thrives on variety and is comfortable working on multiple projects simultaneously.
In this generalist position, you will work closely with external agencies to plan and execute marketing initiatives, including the coordination of tradeshows, preparation of marketing materials that require FDA approval, and management of social media campaigns aimed at attracting new consumers and raising brand awareness. Your ability to handle project management tasks and execute marketing strategies effectively will be key to success in this role. The emphasis will be on highlighting the California brand, generating excitement, and creating interest in a product that is ultimately sold by external partners.
Additionally, you should be comfortable working with data, able to analyze and distill information to support grower needs, and assist in managing a health research program.
The California Walnut Board offers a dynamic, supportive work environment in their Folsom office. Their team comprises passionate professionals dedicated to advancing the walnut industry. They provide competitive salaries and benefits, along with opportunities for professional growth and development.
RESPONSIBILITIES:
- Strategic Marketing Development: Collaborate with the marketing team and agencies to plan and execute consumer and trade marketing programs aligned with the California walnut industry's objectives.
- Campaign Management: Support internal and external marketing campaigns; brainstorm creative ideas and monitor activities including product launches, social media, advertising, and sales promotions to ensure cohesive messaging.
- Content Creation: Develop engaging content for websites, press releases, brochures, and promotional materials that align with the brand's voice and objectives and are in compliance with USDA regulations.
- Event Planning and Management: Coordinate industry events, trade shows, and promotional activities, managing logistics and vendor relationships. Attending events to engage with growers and handlers.
- Reporting: Assist Marketing Directors with activity reports, metrics, and create PowerPoint presentations for industry meetings.
- Asset Creation and Management: Help create and manage visual assets, newsletters, and bulletins; maintain an inventory of sales support materials.
- Data-Driven Insights: Compile and analyze marketing data to enhance future strategies; develop performance databases and generate reports on key metrics.
- Market Research: Gather and interpret data on market trends, foodservice adoption, and retail statistics to produce detailed reports on economic and demographic factors.
- Grant Writing Support: Assist in drafting government-funded grant applications for international marketing projects.
QUALIFICATIONS:
- Minimum 2-5 years of experience in marketing/communications, with a proven track record in managing marketing campaigns and projects.
- Bachelor’s degree in advertising, marketing, or communications.
- Expertise in social media marketing, including a proven ability to identify and engage targeted audiences effectively.
- Time management and organization skills for planning and executing both large and small marketing projects and initiatives.
- Proficiency in Microsoft Office and marketing software and tools, including CRM systems, digital analytics platforms, and content management systems. Experience with Adobe Creative Suite, Google Ads, and social media management tools is preferred. Experience in video/photography is a plus.
- Exceptional written and verbal communication skills with an adaptable communication style for interacting with team members, upper management, and agency partners.
- Strong analytical abilities with experience in market research, data analysis, and performance measurement. Ability to interpret data and make strategic recommendations.
- Innovative and creative mindset with a keen eye for detail. Ability to develop and execute creative marketing solutions that resonate with target audiences.
- Collaborative and proactive approach to working with cross-functional teams. Strong interpersonal skills and the ability to motivate and lead marketing agencies.
- Ability to travel domestically is a plus
- Previous experience working in agriculture, produce or consumer packaged goods is helpful.
- An interest in delicious, fresh and healthy food is a must!
ABOUT THE CALIFORNIA WALNUT INDUSTRY:
The California walnut industry, comprising 4,600+ growers and 70+ processors, represents 99% of the production of walnuts in the United States and close to 50% of world trade. The California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California and is funded by mandatory assessments of the handlers with primary activities including domestic marketing along with production and post-harvest research. The California Walnut Commission (CWC), established in 1987, is funded by mandatory assessments of the growers with primary activities, including international market development and scientific health research. The CWC also receives funding through grants offered by the US Department of Agriculture for export marketing activities.
The California walnut industry is built on core values, which include operating with honesty and integrity. Our mandates, as a federal marketing order and state commission, necessitate an environment of equity, inclusion and respect in compliance with USDA federal and California state policies that prohibit discrimination in all programs and activities on the basis of race, color, national origin, age, disability, sex, marital/familial/parental status, religion, sexual orientation, political beliefs, reprisal or retaliation for prior civil rights activity, or because all or because all or part of an individual’s income is derived from any public assistance programs.
This Job has a $1,000 Referral Reward!
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If you would like to discuss this job opportunity in 100% confidentiality with a Joe Produce Search Consultant, please call Recruiting at 855-563-7763, or email recruiting@joeproduce.com |
Our company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law.
This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.
