So Fresh Produce Sales offers Loblaw Companies, located in Canada, an extensive array of services to advise and optimize Loblaw’s fresh produce sales. So Fresh Produce has been in business for over 50 years and our unique business model offers a great value to Loblaw. Ultimately, we are looking to assist Loblaw to win in quality, variety, innovation, and speed.
So Fresh has a highly skilled team of Vendor Development Managers (aka as VDM’s) and Quality Assurance Specialist. The team is experienced in fresh produce production, distribution, and produce retail sales. So Fresh VDM’s are located in the United States, Canada, Mexico, Chile, and Spain. From these countries, we are able to inspect the major growing areas of North America, South America, Southern Europe, with the possibility of traveling to areas outside the above listed regions.
In summary, our services enable Loblaw to meet the customer’s needs by sourcing direct, maintaining spec., improving service level, delivering produce with a longer product life, while providing great tasting product.