Santa Sweets is a family-run company and the growers behind the famous Authentic Grape Tomato® & UglyRipe® Heirloom Tomato. The company was founded by Joseph Procacci, Owner and Chief Executive Officer of Procacci Brothers, who started his produce wholesale business out of a pushcart in the streets of Camden, New Jersey in the 1940s.
Joe founded Santa Sweets because he recognized that the tomato market lacked flavorful options and he wanted to provide customers with tomatoes that "didn't taste like cardboard." Santa Sweets firmly established itself as the premier high-flavor tomato supplier when Joe attained worldwide rights to the first ever grape tomato seed, technically referred to as the F1 Santa variety. Seizing a great opportunity to market a bite-sized tomato bursting with flavor and sweetness, Joe began growing and shipping grape tomatoes throughout the United States. A few years later, Joe introduced the UglyRipe® Heirloom Tomato, which is widely regarded as one of the best tasting tomatoes on the market.
Today, Santa Sweets' focus on providing the best tasting tomatoes in the market is stronger than ever. Santa Sweets stays AUTHENTIC by handpicking our tomatoes after they ripen on the vine. The extra time that our tomatoes spend on the vine makes all the difference in optimizing their flavor. Also, each farm is fully integrated into a packing and distribution system that ensures both year-round availability and exacting quality control. Santa Sweets tomatoes are packed to order and shipped fresh every day. Every package contains a code that enables us to trace its contents all the way back to the field.
Joe's son, J.M. Procacci has taken a leadership role in Santa Sweets as Chief Operating Officer. J.M.'s philosophy for the company is reflected in the company's mission statement: Grow the best tasting tomatoes available in a safe, socially responsible and environmentally sustainable manner.
Santa Sweets, Inc.
