Founded in 1991 by CEO Robert Scaman and his brothers Rodney and Rick, Goodness Greeness is the Midwest’s leading supplier of fresh, organic food and the largest privately held organic distributor in the country.
Goodness Greeness is committed to sourcing as much organic produce and fruit as possible from the Great Lakes Region’s small-scale and cooperative farmers. The company has built relationships with growers from Canada to Wisconsin in an effort to bring fresh, local, organic food to its customers. Goodness Greeness has developed their own private label brand of local organic food that is distributed to Midwest area retailers.
Goodness Greeness contributes to the hard work of local and national not-for-profits such as Farm Aid, Family Farmed.org, and Seven Generations Ahead, each of which promote locally grown organic food and small-scale family farms through marketing, branding, and consumer education programs.
Goodness Greeness has collaborated in all sectors of the organic marketplace to strengthen the infrastructure and facilitate the growth of the organic food system. The local and regional farmers that deliver the freshest and most delicious product to our region are a vital part of this system, and their way of farming is an invaluable component for a better future.