ABOUT US:
Fusion Marketing is a trusted and experienced partner to fresh produce, perishable suppliers and trade associations across the county. Specializing in customized marketing and sales intelligence, programs and services, we provide a high level of dedicated customer support and winning solutions tailored to the unique business needs of each client.
Our collaborative approach uncovers growth opportunities by turning information into actionable, customized, easy-to-understand marketing and sales solutions that grow brand, category and retail sales.
We understand the fresh produce industry and its unique dynamics and information needs. With over 17 years of fresh produce experience, combined with diverse consumer products expertise, we provide an array of marketing and sales services to help our clients with brand marketing, category and retail sales.
INSIGHTS AND SOLUTIONS:
Fusion Marketing delivers customized solutions to achieve each client’s business objectives and drive fresh produce and perishables sales. Our client-focused process creates fresh, insightful and powerful business solutions.
Consumer, Shopper and Retailer Research
We provide primary and secondary consumer, shopper and retailer research customized to each client’s business issues and opportunities. Our innovative approach turns information into easy-to-understand, actionable insights and recommendations.
Category Management
Our category management services give our clients a direct window into consumer purchases of their products at retail, and include presentation-ready, actionable recommendations to increase sales and deliver value to retailers and other key stakeholders. If a client is just getting started in this area, we help them identify the right measures, data sources and basic reports, or we can take their established program to an even higher level with insights and analytics drawn from a rich selection of sources and category leadership best practices.
Marketing and Sales Strategy, Planning and Execution
Through client collaboration, Fusion Marketing develops strategies and tactical plans to reach each client’s target market and build awareness, loyalty, and sales of their brand or commodity. Fusion Marketing also provides services to help the client execute their plan and deploy resources effectively.
Trade Advertising, Communications and Promotions
Fusion Marketing designs and executes creative advertising campaigns and communications, as well as highly impactful promotions that powerfully deliver a client’s marketing message and grows their sales.
Sales and Marketing Optimization
Fusion Marketing’s business process and project management services help clients align their sales and marketing operations with their key strategies and business objectives. We uncover opportunities to amplify a client’s sales and marketing efforts, focus their resources, and improve sales performance.