Imperfect was founded to fight food waste by finding a home for the imperfect or “ugly” fruits and vegetables that farms couldn’t sell to grocery stores. This concept took root and grew like a zucchini after a rainstorm. The more we learned, the more we realized that it wasn’t the food that was really imperfect after all; it was the food system. So, as the number of products we offer and cities we serve increases, we keep finding new ways to make a positive impact on our world.
We’ve long believed that food has the power to feed change in our society. Our entire team is dedicated to delivering groceries that are better for people and our planet. This work doesn’t end with the boxes that we deliver, however. Every day we’re working to bring our mission to life in every community we serve.