Years of factory farming and mistreatment have made the potato big, bland and uninspiring.
At The Little Potato Company we are changing all that. We see a future where potatoes are again full of flavor, bursting with nutrition and the centerpiece of your family’s meal. By going back to the potato’s roots we have uncovered the same types of potato varieties first cultivated – small, highly nourishing, diverse, and packed with flavor.
We are a family-based company, and since our prime support comes from our family, we encourage a healthy work-life balance. We honor the place that family has in our employees’ lives.
We are currently expanding our Canadian Sales Team and are looking for a Regional Sales Manager.
As a Regional Sales Manager, your main focus is to drive volume through sales execution at the retail and wholesale head office level. You will be responsible for executing the strategic sales plans, including brand plans at key retailers and wholesalers; finding and developing new business opportunities; creating value for customers which correlates to high customer satisfaction; and maintaining relationships across functions, business units and geographic boundaries.
- Required minimum of 7-10 years sales experience in CPG or Produce industry, demonstrating progressive responsibilities and achievements.
- Bachelor's degree or equivalent relevant work experience.
- Head office selling experience with key retailers.
- Direct selling experience versus a brokered or third party sales team.
- Branded Premium experience in CPG or Produce.
- Proficiency of technology and software tools to prepare and deliver persuasive sales presentations, prepare and track sales forecasts, and track and analyze key account activities.
- Strong appreciation for our values and culture.
- Travel as needed which may exceed 50%.
- Effective communication skills, both oral and written.
- Ability to build professional relationships at multiple levels throughout the retailer organization.
- Highly analytical with demonstrated understanding and use of syndicated data and internal shipment information.
- Creative problem solving skills.
- Proficiency in Power Point, Excel, Word, and Outlook.
- Self-confident, self-starter with a drive to succeed.
- Proactive, searching for opportunities in addition to executing base plans.
- Team oriented.
- Persistent and optimistic.
- Organized, prepared, efficient and focused.
- Adaptable and flexible to changing business needs.
- Execute strategic sales plans including brand plans at key retailers and wholesalers.
- Create tailored sales presentations for key accounts.
- Drive volume through sales execution at the retail and wholesale head office level.
- Deliver results in distribution, shelving, merchandising, and promotions within assigned budgets and strategies.
- Communicate and engage the merchandising teams (broker teams) and marketing groups as required to maximize potential.
- Communicate retailer plans to merchandising teams (broker teams) to drive in-store execution.
- Monthly and/or quarterly business reviews with customers and brokers.
- Manage trade spend budget.
- Submission of volume forecasts, when required.
- Meet all administrative deadlines.
- Determine volume building opportunities and present to Director.
- Research, identify and develop new business development opportunities and devise methods to take advantage of these opportunities.
- Address shortfalls and risks to sales plan.
- Represent the Company in a highly professional manner consistent with the image of The Little Potato Company.
The ideal candidate will have shown successful management and communication of brokers and the customer service team, resulting in achieving budgeted sales volume and profit goals. They will also have a keen eye for the market and be able to forecast market trends resulting in sales and profit growth.
