SunMoon Food Company Limited is a fully integrated fresh fruit company, well positioned to meet the increasing consumer demand for healthy, safe and premium grade agricultural produce in the globalized economy. The core businesses of SunMoon are Fruit Trading, Distribution and Retail. SunMoon Food is entering a new dawn with a renewed strategic focus on value creation capitalizing on its strong brand equity to fuel growth in new and existing markets.
SunMoon continues to emphasize aggressive sales channel creation by deepening its existing broad customer base. Our clients comprise importers, wholesalers, supermarket chains, as well as the individual consumer all over the world. The Division also manages a small franchise network of SunMoon-branded retail outlets that provide valuable, direct connection to the end consumer.
Other value added activities include new product development using innovative food science technology and modern packaging design to deliver fruit and fruit derivative products to generate demand and create new markets for our premium fruit sources.