HBF International is the newest member of the Hurst’s Berry Farm Family. Owners, Mark and Patty Hurst, welcomed a new partnership with Doug Perkins in 2011 to establish a new sales and packing organization. Hurst’s Berry Farm is now the farming entity with farms in Oregon and Mexico.
You may ask, why HBF International? It’s very simple… “HBF” which stands for Hurst’s Berry Farm recognizes the foundation and the reputation that has been building for over 30 years. “International” recognizes the continued growth of worldwide grower and customer relationships. HBF International provides premium-quality, fresh berries to produce markets, food service and grocery stores. Most of our specialty berries are grown on our farms in the Pacific Northwest and Mexico, while others are sourced from their ideal growing locations in North and South America in order to bring our customers fresh fruit throughout the year.
As HBF International enters the next chapter in the Hurst’s Berry Farm book, we want to emphasize our commitment to providing the widest selection of fresh and safe berries from the world’s best growers to what we consider the world’s best customers. HBF International wants to emphasize our mission: Leadership, loyalty, and excellence in berries from farm to market.
Our Mission
Leadership, loyalty and excellence in berries from farm to market. This is HBF International’s mission statement – both a long term vision and a daily practice that guides how we partner with growers and market their fresh berries throughout the world. Living up to this mission would not be possible without the dedication of our employees, growers, vendors and, of course, our faithful customers.
Leadership - HBF International recognizes how fast the fresh berry industry is changing. We have worked very hard to be leaders and activist during these exciting times. We are actively involved in the U.S. Highbush Blueberry Council, the North American Blueberry Council, Oregon Blueberry commission and California Blueberry Commission, working to promote blueberries and strengthen the industry. HBF is proud to be a leader in the growth of our industry.
Loyalty – We are grower advocates. Our business model recognizes that every step of the supply chain must be profitable in order to maintain market health and sustain growth. Many of our core growers have been associated with Hurst’s Berry Farm for over 25 years. As we grow our company, we build and sustain relationships with companies that share our core values and understand that loyalty and partnerships are critical to long term success.
Excellence – It is often said that the sales and marketing plans get customers to buy, and quality keeps them buying. HBF International has made quality top priority in our operations. As we continue to expand our marketing program, we will work closely with our customers and growers to maintain excellence in quality.