Global Marketing Manager - Grocery Sector - Joe Produce | Produce Jobs, Produce Careers, Agriculture Jobs, Agriculture Careers

Global Marketing Manager - Grocery Sector

Job Description: 

The United States Potato Board (USPB) is the nation’s potato marketing and research organization. Based in Denver, Colorado, the USPB represents more than 2,500 potato growers and handlers across the country. 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

The U.S. Potato Board is in the process of hiring a full-time, Global Marketing Manager – Grocery Sector position. This position reports directly to the Marketing Programs Director.

The ideal candidate will develop and manage marketing programs in the US and international markets that promote increased demand for potatoes and potato products at supermarkets and other grocery outlets; provide grocers, shippers and others with tools, research and insight that will allow them to maximize sales in the potato and potato product categories at supermarkets and other grocery outlets, including online; and develop an understanding and support of the program among industry members.

Compensation/Salary: 
$75,000 - $85,000
Requirements: 
  • Requires experience in category management, marketing or marketing analysis with CPG or produce company – preferably at least 5 years
  • Extensive knowledge and experience in analyzing sales and marketing data and presenting in an effective manner
  • Experience working directly for or with supermarkets
  • Bachelor’s degree in Business Administration, Marketing or related field, Master’s preferred
  • Excellent verbal, written and interpersonal communications skills
  • Advanced computer skills, including proficiency in Microsoft Office applications
  • Ability to work well under pressure
  • Individual must be a self-starter and able to self-direct
  • Excellent organizational skills and detail-orientation including basic financial accounting
  • Proficient in iMIS10 database, MAS90 Accounting Software, a plus

 Working Conditions:

  • Fast-paced work environment
  • Travel required thirty (30) percent or more, including international travel
  • Mid-level to high-level stress
Responsibilities & Duties: 
  • Develop the strategic framework for the grocery programs in the US and international markets
  • Determine the best activities (promotional, educational, research, etc.) to be carried out within the budget parameters provided
  • Manage agencies and international representatives by planning, directing and evaluating programs; establish key messages and copy points; approve development of assets
  • Develop and maintain good working relationships with the target audience of supermarket and other grocery chains in the US and international markets
  • Ensure coordination and cooperation between grocery programs and other program areas to assure that an integrated approach is maintained and overall messages coordinated between all programs
  • Coordinate the Board’s supermarket and grocery programs with US fresh potato shippers, potato product suppliers and potato processors
  • Represent the Board as spokesperson at conventions, trade shows and special meetings.  Make presentations and manage participation in events both in the US and international markets
  • Increase industry understanding and support for the Board’s supermarket and grocery programs by communicating program activities and successes through industry communication vehicles, including bi-line columns, press releases, industry update stories and special publications
  • Direct research and evaluation of supermarket and grocery programs and consumer actions at supermarket and retail, including analyzing sales data
  • Analyze sales and other category management data as well as research on the supermarket and grocery sectors and present findings to the US industry in an effective and useful format
  • Help US growers, shippers and processors to become more involved in international markets and to utilize the Board’s supermarket and grocery resources and tools in the US and international markets
  • Meet all requirements for USDA Market Access Program (MAP) and other international market development funding; including writing Unified Export Strategy (UES), Country Progress Report (CPR), Success Stories and other reporting requirements
  • Participate in the Produce Marketing Association, United Fresh and other industry associations
  • Other duties as assigned

**Employees are held accountable for all duties of this job.**
 

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