Marketing Manager

Marketing Manager

Job Description: 

Since 1978, Sweet Earth Natural Foods has been handcrafting award winning, all-natural, nourishing and delicious vegan/vegetarian prepared foods that are packed with plant-based protein and exploding with worldly flavors.

Our plant-based recipes are made with fresh natural ingredients - prepped in the tradition of years gone by, and seasoned with the flavors of the world, from right here in our California kitchen. 

We are seeking an exceptionally talented, proactive, self-starter to become a Marketing Manager in Moss Landing, CA.

The Marketing Manager is responsible for managing day-to-day marketing details and continuing to help build the brand of an exciting food start-up. This role will interact frequently with team members on the manufacturing, sales and executive teams with the opportunity to grow and advance.

Compensation/Salary: 
DOE
Requirements: 
  • Minimum 3 years marketing experience in the natural and/or conventional grocery class of trade.
  • Bachelor’s degree – preferably in marketing or business.
  • Must have a love of food with a knowledge base or curiosity around health, nutrition, ingredients and culinary applications.
  • Excellent writing, verbal and analytical skills.
  • Strong Word, PowerPoint, Excel and general office skills; knowledge of design software like Illustrator or InDesign a plus.
  • Strong project management skills.
  • Ability to manage a budget.
  • Creative and innovative problem solver.
  • Self-motivated and extremely organized.
  • Team player who can take charge, multitask & work under tight deadlines.
  • Ability to thrive in a fast-paced, start-up environment.
  • Shared mission and values with the Sweet Earth brand.
Responsibilities & Duties: 
  • Responsible for the tactical execution of the marketing strategy. This includes, consumer sampling, events, trade show support, digital activation, logistics relating to appearances, and media opportunities.
  • Key member of the Public Relations team which will include tasks such as -  proactive media outreach, cultivation and development of brand ambassadors, and coordination of major media relations activities.
  • The Marketing team representative on the New Product Development team. Duties on this team will range from competitive assessment, product positioning, identification of features and benefits, and managing budgets and timelines.
  • As in all start-ups, this position will encompass many duties and opportunities outside the scope of this job description.

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