Job Description:
The Marketing/IT Specialist is a broad tasked position that will work on a wide range of corporate, product marketing projects including: trade events, communications media (PR, trade print media and awareness) website management and technical support. Additional areas include, brand marketing, sales promotions, sales and promotional material development, and special projects as they present themselves – which will all require communication and coordination between internal and external parties.
Compensation/Salary:
DOE
Responsibilities & Duties:
- Plan and implement promotional programs in conjunction with the sales team and product management year round and during peak times of the season
- Propose and review proposals, develop tactics and implement sales promotions
- Create customized account specific promotional programs, as well as cross promotions with other products/companies outside of fresh produce
- Manage new product, promote new items and research the products
- Create weekly market reports
- Develop all promotional materials to support the company and programs
- Plan and coordinate technical support
- Maintain, manage and evolve website, trade media advertising and trade relations
- Plan and execute Trade Shows and Conventions
Qualifications:
- Bachelor’s Degree and/or 3+ years applicable experience
- 3 + years marketing experience
- 3 + years Produce Industry experience highly desirable
- 3 + years experience in technical support and other related activities
- Advanced computer skills required. Experience with MS Office, Quickbooks, Excel, Photoshop, Illustrator, Wordpress, as well as web design/programming
- Excellent writing, communications and customer service skills
- Work in a professional, confident manner and make decisions independently
- Manage and prioritize multiple projects simultaneously in a fast-paced environment
- Problem solve and execute ideas in a timely manner
- Work in a team structure with other departments
