General Produce is a third generation, family-owned and operated business celebrating more than 80 years of operational excellence. It has been in the wholesale fresh fruit and vegetable business in Sacramento, the heart of Northern California, since 1933. We are a wholesale distributor, receiver, certified organic food handler (OTCO), cross-docker and trucker of Fresh Fruits and Fresh Vegetables with a broad customer base.
We are currently seeking a Sales Manager-Retail in Sacramento, CA.
As a Sales Manager-Retail your responsibility is to identify and develop new retail business and maximize sales in existing retail accounts, as well as, develop and maintain relationships with all key retail customers.
- College degree in business or related field preferred.
- A minimum of three years’ experience successfully managing a fresh produce sales department.
- Excellent sales and customer service skills.
- Proven sales managerial success in the fresh produce industry.
- Strong team building, leadership, and supervisory skills to effectively lead, coach, inspire, and maintain an energetic successful retail sales force.
- Fluent in MS Office Suite.
- Excellent written and verbal communication skills.
We offer a competitive salary and a full benefits package.
- Establish and implement strategy to drive retail and military sales and profitability through an annual plan.
- Develop goals, objectives, strategies and outcomes for the Outside Retail Sales staff and Retail Merchandisers, consistent with the Sales Department and General Produce.
- Develop, monitor and achieve the department’s annual budget and performance goals through sales targets, retail strategy, forecasted sales numbers and expense control.
- Effectively communicate with team members to drive sales through team meetings, customer visits, product knowledge and retail services.
- Make effective use of market research.
- Respond quickly to changing market conditions, and develop and explore new market opportunities.
