We are looking to add to our team an experienced Regional Sales Manager for the Eastern US. This is not your traditional RSM role. This individual will not be responsible for selling the product to the trade, but will take a leadership role supporting our distributors with customer development, including programs, and the strategic investment of trade marketing funds. This person will take this company’s branded product and expand its distribution and consumption in the US marketplace. The ideal candidate will bring their experience, energy, innovative merchandising and honed trade-marketing skills to build a brand that more consumers readily recognize and buy on a continuous basis.
As the RSM, you will be responsible for building and maintaining effective and strategic retail relationships that will support and optimize the company’s trade marketing investment in North America. This challenging role will give this individual the opportunity to develop and drive strategic business initiatives that will influence the company’s marketplace today and in the future.
Looking ahead, we will continue to build our presence in North America and globally. Our intention is to hire a team-player who will grow with us, and perhaps even outside this country. This truly is an exciting opportunity for the right person!
- Bachelor’s degree in Business, Marketing, Ag-business, or similar.
- At least 5-8 years’ experience in program selling and marketing, to retail and in fresh produce. This may include commodity and/or value-added produce products.
- Extensive experience in Produce Key Account Management and Trade Marketing.
- Computer skills including PowerPoint, Excel, Word
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$1,000 Referral Reward! Call us today to discuss this job opportunity! Your conversation with us will be held with complete confidentiality. Please call Julie at 855-563-7763 or email recruiting@joeproduce.com or apply here! |
- Support the development and maintenance of the company’s distribution network through managing relations with distribution partners and strategic retailers
- Seasonal strategy setting, taking into account cultural, economic, competitive and risk considerations, retail and consumer trends.
- Maintain a close relationship with distribution partners.
- Drive and support the optimization of distribution outcomes - motivating partners effectively, with a strong emphasis on performance and ROI.
- Lead the relationship and leverage distributor’s trade marketing teams to support company’s objectives.
- Develop and maintain deep and effective relationships with agreed strategic retail accounts in conjunction with distribution partners and leverage these to support an increase in committed retail programs.
- Optimize Company’s Trade Marketing investment in North America for target retail and trade partners
- Develop and champion an annual plan that will support the development of trade outcomes, including a promotional strategy for each distributor and key retailers in market.
- Manage the implementation of specific strategies, and tactics throughout the season and deliver against stated goals (volume, market-based, reach-access based, etc.).
- Lead the development of growth programs and initiatives, supported by trade research (qualitative and quantitative) in market.
- Manage trade marketing activity with the goal to maximize the store positioning and in-store presence of fruit commodity to drive consumer sales, working closely with the marketing manager on collateral production.
- Lead the development of in-store packaging format options for retailers to support brand and sales growth.
- Communicate trade marketing imperatives, ensuring that category projects etc. are realistic, achievable and integrated with other business initiatives and supply/demand realities.
- Manage and monitor consultants, agencies and distributors use of trade funding and collateral.
- Review, evaluate and communicate on competitor activity.
- Communicate effectively, foster innovation, collaborate and demonstrate a high level of integrity.
- Work closely with others in company globally to share key ideas and maximize cooperation.
- Drive agreed strategic projects.
- Lead agreed projects as required to support long term growth and performance.
- Reporting and intelligence.
- Manage a trade marketing budget and provide financial forecast inputs.
- Be an effective communicator to the North America and international management team.
