We are an International company and a leader of premium-imported fruit, with a strong customer base all over the world. We are expanding our brand and consumer penetration within the US. We are the global leader within our category and growing. Our growth is driven by continuously improving our products, the consumer experience and by building our supply. We are passionate about our product and about building consumer recognition and consumption.
We have recently opened our North American headquarters in Newport Beach, California. We must admit, the office is spectacular! We overlook the Pacific Ocean and are blocks away from great restaurants and shopping. Our team is extremely collaborative. We have a lot of fun while working hard. We have big plans for growth here and offer tons of room for advancement.
Due to rapid expansion of the North American market, we are looking to add a Marketing Associate to join our team. In this newly created and highly visible role, the ideal candidate will play a key part in optimizing long-term returns to growers and the entire organization by developing and implementing marketing plans and campaigns to drive the sales in North America. The purpose of this position is ultimately to strengthen the Brand preference with consumers, and increase consumer brand engagement and loyalty across the region.
As the Marketing Associate, you will be responsible for supporting the Marketing Manager and the entire team to develop and execute a marketing plan that will support and optimize the company’s trade marketing investment in North America. This challenging role will give this individual the opportunity to develop and drive strategic business initiatives that will influence the company’s marketplace today and in the future.
Looking ahead, we will continue to build our presence in North America and globally. Our intention is to hire a team-player who will grow with us, and perhaps even outside this country. This truly is an exciting opportunity for the right person!
- Bachelor’s Degree in Business, Marketing or similar.
- 4 - 6 years of experience as a Marketing Assistant or Associate in Fresh Produce (preferred), Fast Moving Consumer Goods (FMCG), Consumer Products, Trade Marketing or Retail.
- Experience across a full range of marketing activities, including brand marketing and product management.
- Computer skills including PowerPoint, Excel, Word. Experience with design programs would be an advantage.
- Personal flexibility, with the capacity for driving or responding to change, dealing with ambiguity, and adapting to suit different circumstances/cultures.
- Strong focus on execution of activities in a timely manner to meet deadlines.
- Ability to work independently under minimal supervision.
- Proven high quality interpersonal and networking abilities, with a talent for building long-term working relationships at all levels.
- Strong analytical skills that allow for the breakdown and understanding of various forms of information to aid good judgment and decision-making.
Interested candidates please apply with resume and a cover letter that expresses your enthusiasm for the fresh produce industry!
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This Job has a $1,000 Referral Reward!If you would like to discuss this job opportunity in 100% confidentiality with a Joe Produce Search Consultant, please call Recruiting at 855-563-7763, or email recruiting@joeproduce.com |
Support the development and implementation of the annual marketing plan for USA/Canada
- Support the North America Marketing Manager to conceptualize and articulate a marketing plan that will grow long term consumer demand and meet the company’s objectives.
- Support the delivery of all marketing activities within the agreed consumer marketing budget, operating with flexibility and recognition that supply volumes can fluctuate with fruit crop variability.
- Support the implementation of all aspects of marketing activities including brand promotion and media support, consumer promotions, channel management support and point of sale, public relations, plus other activities as agreed.
- Work with agencies and third party suppliers to deliver the marketing plan in a timely and cost effective basis.
Support the development and implementation of trade marketing plans with distributors, wholesalers and retailers
- Work closely with the Market Development Managers to implement the trade marketing plans with the flexibility to respond to the changing trade, competitor, consumer and supply environment. This includes such activities as coordinating trade sampling activities, in-store execution, trade marketing events and the coordination of media to leverage opportunities.
Communications and reporting
- Contribute to the internal and external marketing communications.
- Develop communications to report to the wider company teams to raise the profile of the company’s North American marketing.
General support for the North America team
- Provide general team support on projects and activities as needed.
- Lead projects in relation to the company’s global and/or regional marketing strategy, as required.
KEY RESULT AREAS
- Deliver marketing activity within agreed budget.
- Support the North American team to achieve volume, pricing and market contribution targets.
- Monitor the results of the marketing activity, recommending changes and implementing improvements in order to strengthen the company brand preference with consumers, to support the premium price position and increase consumer brand engagement and loyalty.
